Review · MAUI
Private 2 hour Surf Lessons with Experienced Coaches
The best part of this Maui experience is the one-on-one coaching. You are not sharing an instructor with a large class, so the lesson can match your pace, whether you are a cautious first-timer at 50 or a child who needs extra patience. The session begins on shore with safety, ocean awareness, and pop-up technique, then gives you 90 minutes to practice in the water.
I like two things right away: all the key gear is provided, including a board, rash guard, and booties, and the company is female-owned and locally operated. Coaches such as Gina, Maggie, Jedi, Natalie, Raul, and Rick are praised for clear instruction, calm encouragement, and useful tips after each ride.
The main consideration is price. At $245 per person for about two hours, this is not a bargain group lesson. You also must know how to swim and have a strong fitness level, and the experience depends on suitable weather and ocean conditions.
Key points to know before you book

- A true private lesson: Your group is the only group in the activity, with one dedicated instructor per participant arrangement.
- 30 minutes on land, 90 minutes in the water: You learn safety, ocean awareness, and the pop-up before handling the waves.
- Open to beginners age 5 and up: Children as young as seven and eight have been taught with patient, supportive coaching.
- Boards and clothing are included: You receive use of a longboard, rash guard, and booties.
- Strong coaching for nervous beginners: Gina, Maggie, Jedi, Natalie, Raul, and others are noted for calm explanations and helpful corrections.
- Meet at Ukumehame Beach Park: The lesson begins and ends at 615 HI-30 in Lahaina.
Why private coaching matters at Ukumehame Beach Park

Surf lessons can feel awkward at first. You are learning how to read a wave, position your body, paddle, stand, and stay safe, often while trying not to lose your balance in front of strangers. A private format removes much of that pressure.
At Ukumehame Beach Park, Maui Surfer Girls gives you a dedicated coach rather than placing you in a large shared class. That matters most if you are nervous, bringing young children, or want direct advice instead of waiting for an instructor to reach you.
The lesson also suits mixed-confidence families. One child may be eager to try every wave while another hangs back. The coaching team has worked with both types, including neurodivergent children who needed a patient and flexible approach. You can expect the instructor to focus on safety while still keeping the lesson upbeat.
This is not a sightseeing tour with a short surfing demonstration. It is an active lesson. You should arrive ready to listen, move, paddle, and spend a substantial part of the session in the ocean.
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The first 30 minutes: safety before standing up
The lesson starts with a land portion of about 30 minutes. This is an important part of the experience, not filler while you wait for the water.
Your coach covers ocean awareness, basic safety, and pop-up technique. You learn how waves form and how to approach the activity with better judgment. You also work through the body movements needed to get from lying on the board to standing.
For a first lesson, this preparation can make the water time less confusing. You will already have heard the basic instructions before waves, paddling, and other distractions enter the picture. Coaches are also able to explain surf etiquette, so you understand how to behave around other people in the water.
This early instruction has been especially useful for children. Coaches including Maggie, Anne-Marie, Natalie, Raul, and Rick have been praised for explaining steps clearly and staying calm with young beginners. Several children as young as seven or eight were able to stand on their boards during the lesson.
Do not expect a classroom lecture. The value of the land lesson is practical. You get the key movements and safety points before trying them in the sea.
The 90-minute water session

The remaining 90 minutes are spent in the water. That is a generous amount of time for a beginner lesson, especially when you have a dedicated instructor watching your attempts.
Your coach helps you apply the pop-up technique, positions you for waves, and gives corrections between attempts. The most useful coaching is often specific. Jedi, for example, was praised for identifying weak points and explaining exactly what needed to change, which helped the participant catch more waves.
That type of immediate feedback is why the private format can be worth the higher price. You are not simply repeating the same motion and hoping it works. Your coach can adjust the instruction as your needs become clear.
The lesson may also include physical help with positioning and paddling. Gina was praised for doing much of the hard paddling while still allowing a first-time surfer to build confidence and learn the skill. That is particularly useful for a nervous adult or a child who is still developing strength.
You should not treat standing up as guaranteed. Ocean conditions, fitness, balance, and comfort in the water all affect the result. Still, the lesson structure gives you plenty of attempts, and the instructors are trained to keep the experience safe and encouraging.
Boards, rash guards, and booties are included
You do not need to rent your own surf equipment separately. Maui Surfer Girls provides longboards, including soft and hardtop options, along with long-sleeve rash guards and booties.
The soft equipment is helpful for beginners because it gives you a forgiving platform while you learn balance. The inclusion of booties and a rash guard also reduces the amount of beach gear you need to pack.
The equipment package includes a sticker as well. That is a small extra, but children may enjoy having a simple souvenir from their first lesson.
The listed price does not include gratuity for your instructor. If your coach gives you a particularly helpful lesson, remember to budget for a tip separately.
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What the coaching feels like for adults and children

This experience is open to ages 5 and up, so it can work for a family with young children, teenagers, and adults. The teaching style described by the company’s customers is patient rather than forceful.
For children, that patience matters. A child who is uncertain at the start may need several explanations before trying a wave. Coaches such as Natalie and Jedi have experience working with children who are hesitant or neurodivergent, and the lesson can provide a supportive setting without making the child feel rushed.
For adults, the private format offers a different benefit. You can be honest about your concerns and ask questions without feeling self-conscious. One first-time surfer at age 50 went from never having held a board to standing and riding multiple waves with Gina’s support.
You should still be realistic about the physical demands. You must know how to swim and have a strong level of physical fitness. Surfing involves getting in and out of the water, balancing, paddling, and repeating the same movements. A private coach can guide you, but cannot remove the physical work.
The setting and the West Maui views

The meeting point is Ukumehame Beach Park at 615 HI-30 in Lahaina. The activity begins and ends there, so you do not need to arrange a separate return point.
The setting adds visual appeal to an already active lesson. The West Maui Mountains provide a memorable backdrop, and the location has been described as feeling like surfing in a painting. You are not just practicing on an indoor simulator or taking a short lesson beside a crowded resort pool.
That said, the ocean is changeable. The experience requires good weather, and poor conditions may lead to a new date or a full refund. If your Maui schedule is tightly packed, leave some flexibility around this booking.
There is also no promise that every session will have the same waves. Some sessions offer long rides, while others may be harder for a novice. Your coach’s job is to help you make the most of the conditions available, with safety taking priority over a perfect ride.
A look at the instructors
The company’s coaching team is a major part of the experience. The names that come up in the supplied feedback include Gina, Maggie, Jedi, Natalie, Raul, Rick, Anne-Marie, and Dustin.
Gina is known for a calm, confidence-building style. She combines ocean instruction, safety, etiquette, and step-by-step technique with hands-on support. Maggie has been praised for working well with children and for creating a friendly, patient lesson.
Jedi gives detailed corrections and can point out why you are missing waves. Natalie has been praised for enthusiasm and for working patiently with children. Raul and Rick are noted for taking their time with young surfers, while Anne-Marie and Dustin have also been singled out for encouraging instruction.
You may not be able to request a particular coach, so book this for the company’s teaching approach rather than for one named instructor. If a specific coach is important to you, ask when arranging the lesson, but do not assume that person will be available.
How much value do you get for $245?
The price is $245 per person for approximately two hours. That is a serious cost, especially for a family of four. The right question is not simply whether a group lesson would be cheaper. It is whether direct coaching, equipment, and a more personal pace are worth the difference to you.
I think the value is strongest in three cases. First, you are a complete beginner who wants close support. Second, you are booking for a child and want an instructor focused on that child alone. Third, you have tried surfing before and want practical corrections rather than a basic introduction shared with a large class.
The included longboard, rash guard, and booties also reduce extra rental costs. The 90 minutes of water time is another positive, since some short lessons spend only a brief period in the sea after instruction.
The value is weaker if you are already a confident surfer, dislike paying for private activities, or mainly want to watch the ocean. This is an active lesson, not a low-cost beach outing.
Photography may also be available at the beach during some sessions. Families have appreciated having surfing photos and portraits taken, but photography is not listed as an included feature, so treat it as a possible add-on rather than part of the $245 package.
Who should book this Maui surf lesson?
I would choose this lesson for a first-time surfer who wants a gentle introduction with real coaching. It is also a strong option for families with children age 5 or older, particularly when one child needs extra patience or encouragement.
The experience fits you if you:
- Know how to swim
- Have a strong physical fitness level
- Want a private instructor
- Prefer hands-on teaching
- Are comfortable spending two hours in an active ocean lesson
- Want equipment supplied
- Can keep your schedule flexible for weather
I would think twice if you cannot swim, have limited physical fitness, or are looking for a relaxed activity that involves little exertion. You should also consider the cost if several people in your group want to participate.
The activity is offered in English. It has a mobile ticket, and confirmation is provided when you book. Service animals are allowed.
Cancellation and weather planning
You can cancel up to 24 hours before the start time for a full refund. Cancellations or changes made within 24 hours are not accepted and are not refunded.
Weather is an important part of the plan. If poor weather causes the lesson to be canceled, you will be offered another date or a full refund. I would avoid placing this lesson on the final morning of a short Maui visit, since a weather change could leave you with no room to reschedule.
My verdict: a strong first lesson if you want personal attention
You should book Maui Surfer Girls if you want more than a quick try at surfing. The private format, clear land instruction, long water session, included equipment, and patient coaching give beginners a solid introduction.
I especially like it for children, nervous adults, and families who want the instructor focused on one person or one small group. The $245 price is high, but the direct feedback and personal support explain where the money goes.
Skip it if you cannot swim, do not feel physically ready, or want the cheapest way to stand on a board. For everyone else, this is a well-structured way to try surfing in Maui, with enough coaching to make the first attempt feel purposeful rather than random.
FAQ
How long is the private surf lesson?
The activity lasts approximately two hours. About 30 minutes are spent on land, followed by about 90 minutes in the water.
Where does the lesson begin?
The lesson begins at Ukumehame Beach Park, 615 HI-30, Lahaina, HI 96793, USA.
Where does the activity end?
The activity ends back at the same meeting point, Ukumehame Beach Park.
What ages can participate?
The private lessons are open to participants age 5 and up.
Do I need to know how to swim?
Yes. Participants must know how to swim.
Is a certain fitness level required?
Yes. The information provided says participants should have a strong physical fitness level.
Is the lesson private?
Yes. This is a private activity, and only your group participates.
What equipment is included?
Longboards, including soft and hardtop boards, long-sleeve rash guards, booties, and experienced coaches are included.
Can I cancel for a full refund?
Yes. You can cancel at least 24 hours before the start time for a full refund. Cancellations or changes made within 24 hours are not refunded, and poor-weather cancellations offer a different date or a full refund.
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